Smart Mirror For Sale: The Allure, or The Mirror?

Smart Mirror For Sale: The Allure, or The Mirror?

We are a connected generation. Singaporeans, in particular, spend more than 3 hours daily on their smartphones, 2 hours on their laptops, an hour on their tablets, and just under another hour streaming movies on internet-enabled TVs.

Connectivity has even gone beyond gadgets. Thanks to the Internet of Things, even our homes are going online. Over half a billion people use voice assistants like Amazon Echo and Google Home at least once a week. More people are adopting smart appliances, and have shown interest in self-driving cars that know your daily routine. The interest is pushing the smart home industry towards a $40 billion valuation by 2020.

We’re going to need a platform to tie the tech together, so we don’t end up with a fragmented mess of smart yet deaf devices. Voice tech has shown promise as the next big interface after the touchscreen. Half of our searches will be done by voice after 5 years.

Yet the rise of voice isn’t the death knell for screens some make it out to be. Screens aren’t going away any time soon. Rather, voice and screen are coming together for more intuitive tech.

Google is making a push for smart displays. Amazon has the Echo Show. More than half of Singapore’s population use Siri, Samsung’s S Voice, and Google Assistant when interacting with their smartphones. “We found that the majority of Singaporeans are very open to the prospect of voice - they want voice assistants that remember their preferences and anticipate their needs, a bit like a digital butler,” shares Ida Siaw of J. Walter Thompson in an interview with Forbes.

At Fred, we believe we have found a third alternative to smart displays: mirrors. Mirrors are already weaved into our daily routines. They’re in our homes and in our offices, and not a day goes by that we don’t interact with them. By upgrading one of living spaces’ oldest centerpieces, the jump to technology feels natural and intuitive. “We intend the Mirror to become the hub for all connectable and compatible devices to link up with. It’ll become the convergence of IoT-ready appliances,” predicts founder Jonathan Yuan.

Choosing your smart mirror

The smart home industry is fairly nascent, and most prospective owners still get overwhelmed by the myriad of options available. "The consumers today are incredibly confused as to what's the value that they're getting. A consumer could be spending upwards of $1,000 if they go to the retail market and they don't understand what the value is. Are they getting energy savings? Is it simply fun and they're not going to want to use it in a couple weeks' time?" says IHS Markit analyst Blake Kozak in an interview with CNBC.

Smart mirrors, like most in the ‘smart’ category, come with a considerable price tag. Potential owners need to know which features can meet their needs, to ensure they’re getting their money in value. While DIY is a popular option, most lack the technical skill to pull off such a project. Homemade smart mirrors may be cheaper, but often require a basic grasp of coding, which the average homeowner may not have.

At Fred, we offer two of the most functional smart mirrors on the market: Mirror and Allure. Our mirrors are built to reflect our approach to service. Both Mirror and Allure are designed with a seamless end-user experience in mind. All features revolve around anticipating the owner’s needs, ensuring that you get a powerful piece of smart tech, not just a glorified tablet.

Meet Mirror

Mirror is on the cutting-edge of smart mirror technology. With an aluminum finish, and sides gilted with a champagne gold finish, the mirror is made to blend into chic spaces. The Mirror is powered by one of the most powerful processors on the market, a quad core MediaTek chipset, notable for its ability to seamlessly run multiple tasks at once.

With the mirror, you can breathe easy...

Aesthetic is nothing without function. The unit also has a built in air purifier, an invaluable addition to homes in high-humidity climates such as Singapore.

...while looking sharp.

The Mirror will stay as clear as the day you bought it. Regular mirror stains because of the build up of calcium and magnesium ions in the water. Mirror, with its built in humidity and vapor controls, will never fog over no matter how hot your bath is. Water-tight engineering also means you don’t have to worry about getting the Mirror wet with the occasional splash of water.

Your Mirror is also a personal grooming and health assistant...

With built-in Wi-Fi, Bluetooth, and USB connectivity, Mirror is your one-stop update health hub. It can connect to FitBit, Kolibree’s interactive toothbrushes, and smart bathroom scales, among other health gadgets. Mirror gives you an integrated view of your health by pulling together all related data--from the status of your teeth, to your exercise levels--into one elegant interface, helping you stay on top of your health.

...that knows when to tuck itself away...

Motion detection sensors power down the Mirror when no one’s in the room, saving you costs in energy efficiency.

...and also be at your beck and call.

Wake up Mirror with voice controls, providing a hand-free, seamless experience as you bustle at home to prepare for the day, or sit down to a meeting in the office.

Meet Allure

Power in a smaller package

At 256 mm, Allure is compact and portable, perfect for people on the go, like stylists and make-up artists. But don’t let the smart mirror’s size fool you. The Allure is equipped with Rockchip’s RK3368 quad core processor, which powers mid-level smartphones and tablets, and other connected appliances like smart TVs.

Looking so great doesn’t need to cost a fortune

At half the price of the Mirror, the Allure is considerably cheaper, perfect for owners looking for entry-level smart appliances.

Yet for Allure’s lower-price tier, it doesn’t lack for features. Like the Mirror, the Allure has motion sensors that detect when a user is nearby, so you don’t waste power on idle time. The mirror also comes equipped with LumiereMax, Fred’s custom lighting solution, which rivals even high end salons.

The Allure keeps up with your lifestyle. The mirror’s front-facing camera is perfect for beauty apps like Sephora, which allows users to digitally mix and match looks before actually putting on product. All while streaming Spotify from built-in speakers, getting you pumped for the day.

In celebration of a year of providing the best in smart mirror technology, we’re giving away Mirrors through our Buy 1 Get One For Free Smart Mirror promo. We hope that through the give-away, we can come closer to creating the future, together.